Head of Marketing

THE OPPORTUNITY We are one of the most sophisticated performance marketing agencies in the country, managing hundreds of millions in media spend for high-growth consumer brands across Meta, Google, TikTok, TikTok Shop, and creator channels. We win because we combine deep channel expertise with an operator's mindset. Our clients don't hire us for strategy decks; they hire us because we move fast, build real assets, and measurably grow their businesses.

WHAT YOU'LL OWN Go-to-Market Strategy: Define how the agency is positioned in the market and why premium brands should select us. Translate that positioning into an actionable GTM strategy across outbound, events, content, and partnerships, holding every workflow accountable to the revenue target.

An AI-Enabled Marketing Department: Set the standard for how AI is deployed across the team. This means building workflows yourself, not merely approving them. Your team will follow your lead on what AI-native marketing looks like in practice. You will directly own the core marketing stack: HubSpot (pipeline monitoring, deal triggers, sequencing), Clay (ICP enrichment, outbound lists), and the AI application layer that multiplies production capacity.

Pipeline and Revenue Management: Define leading and lagging indicators, construct the data model connecting marketing inputs to revenue targets, and run the team against it. You will direct the outbound strategy through your Partnerships Account Executive, including ICP targeting, list building via Clay, event-sourced contacts, and email sequencing. You will also own the paid search strategy in partnership with our internal paid media team.

Brand, Content, and Case Study Engine: Own the overarching positioning and voice across all channels. Set the organic social strategy and content thesis (executed daily by your Senior Marketing Manager across LinkedIn and TikTok), holding the channel accountable for pipeline generation. Run a case study engine that transforms client results into distributed social proof, and commission commercial-grade content (playbooks, strategy frameworks, and educational assets) that proves our expertise.

TikTok Shop Brand Acquisition: Develop and execute the marketing assets and positioning required to attract net-new brands to launch and scale their TikTok Shop presence with our agency. You will build the pitch materials, proformas, and educational content that converts brand interest into formal client relationships.

Executive and Platform Partnerships: Collaborate closely with major advertising platforms, technology partners, and strategic allies to create go-to-market leverage, secure co-marketing opportunities, and reinforce our industry positioning.

Events and Field Marketing: Guide your Events Coordinator in building a high-yield calendar focused on pipeline generation rather than standard brand presence. This includes rigorous pre-event ICP targeting, structured meeting programs during events, and structured post-event HubSpot follow-up loops. Priority circuits include eTail, Whalies, Amplify, Shoptalk, Sweets and Snacks Summit, and relevant vertical-specific conferences.

Budget and P&L: Manage the marketing P&L in direct partnership with the CEO. Allocate capital strictly against return, report transparently on performance, and build business cases for future strategic investments.

• 8 to 10+ years of professional marketing experience, including clear senior leadership roles within a B2B, agency, or commerce-adjacent environment.
• A proven history of building demand generation programs from scratch that yielded clear, measurable pipeline revenue—not inherited programs or generic awareness campaigns without a connection to revenue.
• Deep, hands-on experience automating meaningful segments of your own marketing workflows using AI. Must be able to demonstrate specific personal use cases.
• A metrics-first operating style. You must be comfortable defining indicators, constructing models, and tracking inputs and outcomes on a weekly rather than quarterly basis.
• Experience managing and actively developing a small team, establishing unambiguous expectations, and consistently being the person who raises the standard rather than accommodating gaps.
• Hands-on configuration fluency with HubSpot (sequencing, triggers, pipelines) and Clay (enrichment, list building). You must be able to build within these tools yourself, not just read dashboards someone else built.
• Broad fluency across foundational paid media channels (Meta, Google, TikTok Ads, Pinterest, Snapchat) along with lifecycle, creator, and affiliate marketing frameworks.
• Direct budget or P&L ownership with the commercial discipline to allocate capital against clear returns and defend strategic trade-offs.

• Direct experience marketing specifically for or within a high-growth performance marketing agency.
• Granular depth in TikTok Shop economics, including creator ecosystems, Fulfilled by TikTok (FBT) strategy, LIVE broadcast cadences, GMV modeling, and emerging social commerce growth levers.
• An active professional network among founders and marketing executives at high-growth consumer and DTC brands ($10M to $1B revenue tier) in the health/wellness, fashion, home, or food/CPG verticals.
• Experience independently building custom financial proformas and structured commercial strategy decks for high-value client proposals and pitches.

• HubSpot (pipeline and CRM), Clay (list enrichment and outbound), Meta/Google/TikTok Ads platforms, and AI-enabled workflow tools for marketing automation.