Meta Media Buyer

We’re helping our client find an experienced Meta Media Buyer who knows how to scale profitable DTC e-commerce brands—not someone who simply launches campaigns and waits.

This is an opportunity to own Meta ad performance for a high-growth e-commerce brand currently spending approximately $1M per month on Meta ads, with plans to 2–3x ad spend in the coming months. The ideal candidate has a proven track record managing high-budget accounts, making data-driven optimization decisions, and scaling profitably.

Responsibilities:

• Own Meta ad performance across the account.
• Launch, manage, optimize, and scale Meta campaigns.
• Test new hooks, angles, creatives, offers, and audiences.
• Work closely with the creative strategist and copywriter to improve performance.
• Analyze campaign performance daily and make clear optimization decisions.
• Identify winning campaigns, pause underperformers, and scale profitable opportunities.
• Provide data-backed feedback on creatives.
• Collaborate with the team to improve funnel performance.
• Report on key performance metrics including spend, CPA, ROAS, MER, CAC, and overall profitability.

• This role is not suitable for candidates who have only boosted posts or managed campaigns without scaling e-commerce brands.
• The client is looking for someone who has experience operating at significant ad spend and is comfortable making fast, high-quality decisions in a high-accountability environment.
• Candidates should be prepared to discuss specific examples of brands they’ve scaled, budgets managed, testing frameworks and the impact of their optimization decisions during the interview process.

• Proven experience buying media on Meta for DTC/e-commerce brands
• Experience working with 7- and 8-figure brands and helping scale them profitably
• Strong understanding of direct response marketing
• Ability to connect performance data to creative, offer, and funnel issues
• Experience testing and scaling creatives quickly
• Clear understanding of CAC, AOV, LTV, MER, contribution margin, and profitability
• Strong ownership and initiative
• Solid understanding of the Facebook algorithm, scaling mechanics, and performance at higher spend levels
• Analytical
• Critical thinking
• Coachable
• Execution-focused

• Experience collaborating cross-functionally with creative and CRO teams
• Understanding of how landing page and offer changes affect ad performance
• Comfort operating in a fast-moving, high-accountability environment

• Meta Ads Manager
• Analytics and attribution platforms
• Spreadsheet tools
• Business intelligence (BI) tools