E-commerce Manager

E-Commerce Manager

Position Overview

Our client is a fast-growing premium consumer brand that designs innovative products for passionate enthusiasts and active lifestyle consumers. As they continue expanding internationally, they are seeking a Shopify & E-Commerce Content Manager to own and optimize the content, customer experience, and commercial performance of their online store across multiple markets.

This role combines Shopify management, conversion rate optimization (CRO), copywriting, and email marketing. The ideal candidate is both analytical and creative, with strong experience in DTC e-commerce, premium brand storytelling, and website optimization. Key Responsibilities Shopify & E-Commerce Management

• Manage and optimize product pages, landing pages, collections, and content pages within Shopify.
• Build and update pages independently without requiring developer support for routine changes.
• Support international expansion by managing localized content and multi-market storefronts.
• Execute A/B tests and CRO initiatives to improve user experience and conversion rates.
• Own the website promotional calendar and ensure timely execution of campaigns and launches.
• Collaborate with technical and creative teams to implement site improvements.

Copywriting & Content

• Write compelling product descriptions, landing pages, collection content, and website copy.
• Develop email marketing content, including campaigns, newsletters, and product launches.
• Ensure consistency of brand voice across all customer-facing content.
• Review translated content and maintain quality standards across international markets.
• Create clear creative briefs for designers and content teams.

Email Marketing & Lifecycle Management

• Manage and execute the email marketing calendar.
• Optimize email flows, segmentation strategies, and customer lifecycle campaigns.
• Track campaign performance and identify opportunities for improvement.

Analytics & Optimization

• Monitor website and email performance using analytics tools.
• Analyze customer behavior and conversion metrics.
• Implement data-driven recommendations to improve engagement, conversion, and revenue.

Requirements

• Proven experience managing Shopify stores, including product pages and landing pages.
• Strong background in DTC e-commerce or consumer brands.
• Excellent copywriting skills with experience writing for premium brands.
• Experience conducting A/B testing and conversion rate optimization initiatives.
• Experience managing content across multiple markets and/or languages.
• Strong analytical mindset with the ability to translate data into action.
• Fluent English communication skills.
• Availability to work within CET ±2 hours.

Preferred Qualifications

• Experience with Klaviyo or similar email marketing platforms.
• Experience managing international storefronts through Shopify Markets.
• Background working with premium consumer, lifestyle, sports, or outdoor brands.
• Knowledge of Dutch, German, or French.
• Experience using Google Analytics 4, Meta Business Manager, Slack, Notion, and AI-powered tools.

Tools & Platforms

• Shopify
• Klaviyo
• Google Analytics 4 (GA4)
• Meta Business Manager
• Slack
• Notion
• AI Tools (Claude, ChatGPT, etc.)

Success Metrics

• Improved website conversion rates.
• Growth in email-attributed revenue.
• Increased repeat purchase rates.
• Consistent premium brand experience across all international markets.

• Proven Shopify ownership building and managing product pages, landing pages, and multi-market storefronts; strong DTC e-commerce background with demonstrated CRO testing and data-driven decision-making; premium brand copywriter with confident product page and email writing ability; fluent English and experience managing content across multiple languages or markets.

• Klaviyo email platform experience, Shopify Markets international setup knowledge, golf or premium sport industry familiarity, and proficiency in Dutch, German, or French.

• Shopify (content and commercial ownership), Klaviyo (email campaigns and flows), Google Analytics 4, Meta Business Manager, Claude or AI writing tools, Slack, and Notion.