Media Buyer

Role Brief — Media Buyer

Role: Media Buyer (Meta + Google)

Team: In-house paid media — replacing current agency-led setup Location: Remote. Engagement: Full-time preferred. Start: As soon as possible

We are now bringing Meta and Google buying fully in-house and are looking for the operator who will own it.

The role You will own the day-to-day paid media account across Meta and Google. You will work directly on strategy and monthly builds, then implement everything — bids, structure, audiences, creative testing, reporting. You are the person who makes the account move. You are AI-fluent. You use Claude, ChatGPT, and the tools that come next to analyse performance, generate hypotheses, surface creative insight, and move faster than a traditional buyer would. AI is a multiplier here, not a buzzword — we expect you to have a working point of view on what it is good for and what still needs human judgement.

You have an opinion on creative. You can look at an ad and tell us why it is working, what to test next, and what we should brief into production. You do not design the assets, but you steer what gets made.

What you will own

Day-to-day management of Meta and Google ad accounts — campaign structure, bidding, budget pacing, audience setup, creative rotation.

Weekly and monthly performance reporting against ROAS, CAC, and revenue targets, with clear narrative on what changed and why.

Monthly creative build planning with Colm — identifying winning hooks, formats, and angles, and translating them into briefs for the in-house creative team Competitor creative monitoring — knowing what is scaling in the category and what we should learn from it.

Testing roadmap — structured incrementality tests, creative tests, and audience tests with clear hypotheses and read-outs.

Use of AI tools (Claude, ChatGPT, and others) for analysis, ideation, brief writing, and reporting acceleration

Tooling — Supermetrics for reporting, Meta Business Suite, Google Ads, GA4, Shopify analytics, and any creative intelligence tools we adopt

What you will not own

Brand strategy or positioning — that sits with Colm and Helen

Asset production — design, video, and copy are produced by the in-house creative team and external partners

Retention and email — owned separately You will work closely with all of the above, but you are not the bottleneck for any of

• 3+ years hands-on managing Meta paid media at £/$50k+/month spend, direct Google Ads experience (Search, Performance Max, Shopping), DTC e-commerce/Shopify background preferably in beauty/skincare, and daily LLM fluency (Claude, ChatGPT) with demonstrable AI work samples.

• Experience transitioning from paid media agencies, TikTok/YouTube/CTV expertise, familiarity with attribution tools (Triple Whale, Northbeam), and background building creative testing frameworks.

• Meta Business Suite, Google Ads, GA4, Shopify analytics, Supermetrics, and AI tools (Claude, ChatGPT).