Content Lead

About the Company

This is a scalp-first hair wellness brand built on the science of hair longevity.

Founded by a celebrity hairstylist and trichologist, the company believes healthy hair starts at the scalp. Its proprietary Cold Processed® method preserves the integrity of active ingredients, delivering products designed to support long-term hair health.

The brand operates across DTC, Amazon, and Sephora in the United States. With a small, high-performance team of under 20 people, it operates with intention, high standards, and a strong point of view on how the category should look, sound, and grow.

The Opportunity

We are hiring a Content Lead to own and drive content strategy across every customer touchpoint.

This role sits at the center of content planning, execution, and performance. You will be responsible for building and managing the content calendar, aligning messaging across channels, and ensuring content supports both brand growth and business objectives.

Reporting directly to the founders and working closely with the Art Director, you will translate founder expertise into engaging content that educates, inspires, and converts.

This is a highly cross-functional role requiring a blend of strategy, project management, content creation, and AI-enabled execution.

What You’ll Own

• Content Strategy
• Develop and execute content strategy across:
• Organic Social Media
• Email Marketing
• Retail & Partner Content
• Align content with product launches, campaigns, seasonal moments, and retail calendar priorities.
• Content Calendar Management
• Build and manage a rolling, cross-channel content calendar.
• Coordinate publishing cadence across all platforms.
• Ensure consistency in messaging, timing, and brand storytelling.
• Project Management & Workflow
• Own the content pipeline from brief to publication.
• Manage timelines, priorities, and workflows using Asana.
• Run weekly content planning and briefing sessions.
• Channel Leadership
• Guide and review work produced by social and email team members.
• Maintain quality, consistency, and brand alignment across all outputs.

Founder-Led Content

• Partner closely with founders to translate expertise, insights, and storytelling into scalable content.
• Develop thought leadership and educational content that strengthens brand authority.

Content Performance & Optimization

• Analyze content performance across channels.
• Deliver monthly reporting and actionable insights.
• Continuously improve content strategy based on learnings.

AI-Powered Content Operations

• Integrate AI tools into planning, briefing, drafting, ideation, and analysis workflows.
• Identify opportunities to improve speed, quality, and efficiency using AI.
• Act as a champion for AI-enabled content production.

Application Requirements:

Please submit: CV & Portfolio

Short Introduction Video

• Why this role
• Why this company
• Why you are a strong fit

Work Samples

• Content calendars or campaigns you owned

Examples showing:

• What you inherited
• What you changed
• Results achieved

AI Example

• One clear example of how you used AI to improve content planning, production, or performance

• 4+ years of content marketing experience
• Experience in beauty, wellness, or premium DTC brands
• Multi-channel content strategy and calendar ownership
• Strong project management experience
• Excellent writing and briefing skills
• Daily practical use of AI tools in workflows
• Experience shipping content end-to-end
• Strong analytical mindset with performance tracking experience
• Klaviyo experience

• Shopify experience
• Asana expertise
• Figma familiarity
• UGC creator coordination experience
• Founder-led content experience
• Experience building content systems from scratch

• ChatGPT
• Claude
• AI content and workflow tools
• Asana (project management)
• Klaviyo (email marketing)
• Shopify (e-commerce)
• Figma (collaboration/design visibility tools)
• Organic social and email platforms