Paid Media Buyer

The Opportunity Help shape the future of a DTC beauty brand people already love—and help propel it into a global powerhouse. We’re seeking a strategic, ambitious media buying leader to support our paid media engine across multiple channels. You’ll have the opportunity to help architect and scale a paid media strategy across Meta, Tiktok, Youtube, Applovin, and more. When campaigns deliver, there are no artificial ceilings: we keep investing to seize opportunity and accelerate growth. This role isn’t about maintaining the status quo; it’s about building a sustainable growth engine with unlimited runway. You’ll have endless creative resources to support our vision, plus executive‑level commitment to your goals. If you’re obsessed with performance, energized by the idea of turning a beloved brand into a household name, and excited by having the resources to chase big goals, this is the opportunity for you.

Key Responsibilities:

Paid Media Strategy & Execution:

• Develop and execute multi‑platform paid social media strategies (Meta, Youtube, TikTok, Applovin etc.).
• Test and scale emerging channels to drive growth and engagement.
• Set and optimize channel KPIs to hit performance targets.

Analytics, Reporting & Attribution:

• Use multi-touch attribution tools (e.g., Northbeam, Incrementality tools) to evaluate campaigns, tracking ROI and brand metrics.
• Translate data into actionable insights to optimize spend and strategy.

Deliver clear, actionable reports to leadership.

Innovation & Testing:

• Stay current on paid media, social advertising and attribution trends to keep the brand competitive.
• Test and optimize new channels and formats to expand reach and engagement.

Why You’ll Love This Role:

• Unlimited Scale: Support a 7-figure monthly Meta ad spend budget with the freedom to experiment and scale quickly—Gopure has created infrastructure that supports nearly unlimited scaling when KPIs are met.

• Accelerated Learning Curve: Collaborate closely with the Head of Growth and some of the best performance marketers in the industry.

• Creative Resources at Scale: Work with over 300 fresh creatives per week, maintain a strong UGC pipeline that collects thousands of videos per week, and work closely with a world class performance creative team.

• Streamlined Execution: Enjoy swift decisions, clear KPIs, and a culture that prioritizes execution and accountability over corporate politics.

• 3+ years managing mid-6-figure ($300k+/month) Meta ad campaigns with deep expertise in targeting, creative strategy, optimization, and multi-touch attribution tools (Triple Whale, Northbeam).
• Analytical Mindset: Strong analytical skills, with the ability to analyze data, draw insights, and make data-driven decisions.
• Adaptability: Comfortable navigating a fast-paced, dynamic environment with the flexibility to adapt to new challenges and opportunities.
• AI Applications: Understanding of how AI can improve creative testing, targeting, and campaign optimization.

• Full-funnel optimization experience across ad creative, landing pages, and conversion funnels; AI applications for creative testing and targeting; knowledge of emerging paid channels like TikTok, YouTube, and AppLovin.

• Meta Ads Manager, multi-touch attribution platforms (Triple Whale, Northbeam), analytics dashboards, and proficiency with TikTok Ads, YouTube Ads, and AppLovin.