Social Media Manager

Job Title: Social Media Manager Location: Remote / Hybrid (Flexible) Employment Type: Full-Time

About the Role

We are seeking a hands-on Social Media Manager to own day-to-day social media execution for a fast-growing AI-powered platform operating within the creator economy and social commerce space.

This is a multi-platform role with LinkedIn as the primary channel, followed by TikTok and Instagram/Meta. You will manage the full content lifecycle from planning and creation to publishing, engagement, and performance reporting.

This role is ideal for someone who thrives in a fast-paced, startup-style environment and is comfortable balancing strategy with hands-on execution, including light video editing and content repurposing.

Key Responsibilities

Social Media Management (Primary)

• Own and execute social media content across LinkedIn (primary), TikTok, and Instagram/Meta
• Build and maintain structured content calendars aligned with growth objectives
• Manage posting cadence, publishing workflows, and community engagement
• Tailor messaging, tone, and format to each platform
• Monitor engagement metrics and provide performance insights

Content Creation & Light Video Editing

• Translate product features into clear, engaging, and conversion-focused content
• Create and repurpose short-form video (long-form to short-form)
• Use editing and AI tools to streamline content production
• Develop carousels, product explainers, insight-driven posts, and industry commentary
• Collaborate with internal teams to gather content inputs and align messaging

Paid & Growth Support

• Support paid campaigns across LinkedIn, TikTok, and Meta
• Assist in testing creatives, audiences, and messaging variations
• Monitor campaign performance and prepare reporting summaries
• Track KPIs across organic and paid channels
• Identify opportunities to improve engagement, reach, and acquisition

Ideal Candidate Profile

Required

• 2–4+ years of hands-on social media management experience
• Proven execution across LinkedIn, TikTok, and Instagram/Meta
• Experience in SaaS, creator economy, or e-commerce environments preferred
• Ability to edit and repurpose short-form video using editing or AI tools
• Strong organizational skills and ownership of content calendars
• Comfortable operating in a fast-paced, startup environment

Nice to Have

• Experience with paid acquisition (LinkedIn, TikTok, Meta; Google Ads a plus)
• Exposure to product marketing or go-to-market support
• Ability to translate product features into educational or conversion-driven content

Required Tools / Tech Stack

• LinkedIn, TikTok, Instagram
• Meta Ads Manager
• Content scheduling tools (e.g., Buffer, Hootsuite, Sprout)
• Basic video editing tools
• Analytics platforms (Google Analytics or native platform insights)

Deal Breakers

• Strategy-only background with no hands-on execution
• No experience with short-form video editing or repurposing
• No demonstrated experience managing multiple social platforms

Must-Have Skills & Experience

• 2–4+ years of hands-on social media management
• Proven execution across LinkedIn, TikTok, and Instagram/Meta
• Experience working with SaaS, creator economy, or e-commerce brands

Nice-to-Have Skills

• Paid acquisition campaign experience (LinkedIn, TikTok, Meta, Google Ads)
• Product marketing support experience
• Strong storytelling and educational content creation skills

What Success Looks Like

• Consistent, high-quality content output across all platforms
• Growth in engagement, reach, and audience quality
• Effective repurposing of content into high-performing short-form formats
• Strong contribution to brand awareness and pipeline generation
• Data-driven improvements across both organic and paid channels

• 2–4+ years of hands-on social media management for SaaS, creator economy, or e-commerce brands with proven execution across LinkedIn, TikTok, and Instagram/Meta.

• Experience with paid acquisition campaigns (LinkedIn, TikTok, Meta, or Google Ads), product marketing support, and translating product features into educational or conversion-focused content.

• LinkedIn, TikTok, Instagram, Meta Ads Manager, content scheduling tools (Buffer, Hootsuite, Sprout), basic video editing tools, and analytics platforms (Google Analytics or native insights).