Account Manager/ Strategist

This is a senior strategy seat responsible for owning holistic retention strategy across email, SMS, and, where relevant, subscription programs across a portfolio of brands.

Designers support the execution layer. The Retention Strategist leads strategy, briefs the pod, and owns the client relationship.

Key Responsibilities

Strategic Planning & Retention Management

• Create monthly strategic plans for each brand, including:
• Flow architecture
• Campaign calendars
• Segmentation logic

Conduct account audits and optimization, including:

• Deliverability
• List health
• Flow performance

Develop and manage A/B testing roadmaps Contribute learnings to the internal knowledge library

Campaign & Team Coordination

• Deliver campaign briefs to designers and copywriters
• Onboard new brands into the Kracked system
• Lead strategy while coordinating execution through internal teams

Client Relationship Management

• Own client relationships across assigned accounts
• Lead weekly client calls
• Manage asynchronous client communication through Slack and the internal operating system
• Present performance insights and strategic recommendations

Reporting & Performance Analysis

• Produce performance reporting tied to 1-day click attribution
• Analyze attribution data and performance metrics
• Build client-ready reports and defend recommendations during client discussions

• 3+ years of hands-on Klaviyo experience in agency or DTC environments
• Proven ownership of multiple brands simultaneously
• Strong Shopify understanding, including: Subscription apps, Customer tags, and Product feeds
• Ability to read Klaviyo attribution data
• Experience building client-ready reports and presenting recommendations
• Ability to work EST overlap hours and communicate asynchronously in Slack
• Strong written and spoken English
• Comfortable in a senior, client-facing role

• Experience within health, wellness, or supplements categories
• Knowledge of subscription platforms including: Skio, Recharge, Stay AI
• Experience with: BIMI, DMARC, Deliverability tooling

• Klaviyo
• Shopify
• Slack
• Internal OS / project management platform for client communication and reporting