Category Manager – Lifters

Job Title: Category Manager – Lifters

Job Type: Full-time / Remote

Work Hours: US Hours

Job Overview:

Our client is looking for a Category Manager – Lifters to oversee category strategy, product positioning, customer insights, and growth initiatives focused on strength and bodybuilding audiences. In this role, you will drive category performance while contributing to overall growth within the segment.

Responsibilities:

-Develop category growth strategies and product positioning

-Analyze market trends and customer behavior

-Partner with marketing, product, and sales teams on launches and campaigns

-Monitor category performance and identify growth opportunities

-Support merchandising and assortment planning

• Experience in category management, product marketing, or brand management
• Strong understanding of bodybuilding and lifting communities
• Analytical and strategic mindset

• Background in supplements or fitness industry with marketing campaign experience and cross-functional team collaboration.

• Category management software, market analysis tools, product positioning platforms, and standard marketing/analytics applications.