Creative Strategist

The Creative Strategist is responsible for driving creative strategy and content performance across paid and organic marketing channels. This role develops high-performing creative concepts, scales content production, leverages AI to improve creative workflows, and uses performance data to continuously optimize campaigns. The position combines storytelling, growth marketing, creative direction, and data-driven decision-making to accelerate brand growth while maintaining high creative standards.

Responsibilities:

• Develop creative strategies that support brand growth and marketing objectives.
• Lead the ideation, copywriting, scripting, and creative direction of high-performing advertisements and content.
• Drive content creation across multiple marketing channels.
• Scale creative output by improving content production systems and asset workflows.
• Leverage AI tools to accelerate ideation, copywriting, creative production, and operational efficiency.
• Build creative playbooks, UGC frameworks, testing strategies, and new content formats.
• Analyze creative performance metrics including ROAS, CTR, hook rate, thumb-stop rate, and other engagement KPIs.
• Optimize creative assets based on campaign performance and testing results.
• Collaborate cross-functionally with Product, Marketing, Video, and Customer Experience teams.
• Develop customer personas and create content aligned with each stage of the customer journey.
• Maintain high creative quality while managing large volumes of content production.
• Stay current on cultural trends, platform changes, and emerging creative best practices.

• 2–5 years of experience in Creative Strategy, Content Marketing, Performance Marketing, or similar creative roles.
• Experience scaling creative content for a high-growth consumer brand.
• Strong storytelling, copywriting, and creative concept development skills.
• Proven ability to create performance-driven marketing content.
• Experience working in fast-paced, high-growth environments.
• Strong organizational skills with the ability to manage high creative output.
• Data-driven mindset with experience interpreting marketing performance metrics.
• Customer-centric approach to messaging and creative development.
• Daily proficiency using AI tools as part of creative workflows.

• Experience using AI to scale creative production and content workflows.
• Experience developing UGC strategies and creative testing frameworks.
• Experience working with paid social advertising.
• Familiarity with growth marketing and performance optimization.
• Experience collaborating with cross-functional marketing and product teams.
• Experience working with global consumer brands.

• Claude
• AI-powered content creation tools
• Copywriting and scripting tools
• Marketing analytics and performance reporting platforms
• Paid advertising platforms (preferred)
• Creative collaboration and project management tools
• Content production and asset management systems