CRM Coordinator

CRM Coordinator (Email & SMS)

• Remote | Full-Time | EST Working Hours Preferred

We’re looking for a detail-oriented and proactive CRM Coordinator to support our growing lifecycle marketing initiatives across email and SMS channels.

This role is ideal for someone who enjoys execution-focused work, thrives in fast-paced environments, and has hands-on experience building and scheduling campaigns within CRM platforms like Klaviyo.

You’ll work closely with the CRM Manager and cross-functional teams to ensure campaigns are launched accurately, on time, and optimized for performance.

Key Responsibilities

• Build, schedule, and QA email and SMS campaigns within Klaviyo
• Support the setup and execution of automated flows and lifecycle campaigns
• Manage signup forms/units and ensure proper tracking implementation
• Create, maintain, and QA audience segments and suppression lists
• Monitor deliverability, validate links, and ensure accurate UTM tagging
• Coordinate campaign assets, scheduling timelines, and testing cycles
• Collaborate with creative, marketing, and data teams to align campaign execution
• Troubleshoot campaign issues and support ongoing optimization efforts

• 1–3 years of experience in CRM, email marketing, or digital campaign coordination
• Hands-on experience with Klaviyo or similar CRM platforms (HubSpot, Braze, Iterable, etc.)
• Strong attention to detail and ability to manage multiple campaigns simultaneously
• Understanding of:
• Audience segmentation
• Email deliverability best practices
• UTM parameters and link tracking
• Campaign QA processes
• Strong organizational and communication skills
• Comfortable working EST / ET business hours

• Experience with SMS marketing platforms
• Basic HTML or email template editing experience
• Familiarity with QA tools and campaign reporting dashboards
• Exposure to lifecycle marketing or retention marketing strategies

• Klaviyo
• Email & SMS marketing tools
• Campaign scheduling and QA platforms
• CRM and segmentation tools