TikTok Shop E-Commerce Specialist

Job Title: Tiktok Shop E-commerce Specialist Type: Full-time; Remote

Job Description: We are seeking a strategic and results-driven TikTok Shop Ecommerce Specialist to join our team. The ideal candidate will have extensive experience in managing ecommerce operations on TikTok, with a strong background in the DTC beauty industry. This role requires a proactive individual who can drive sales growth, optimize the customer shopping experience, and enhance our brand presence on TikTok.

Responsibilities:

● Manage and optimize TikTok Shop storefront, ensuring a seamless and engaging shopping experience for customers. ● Develop and implement ecommerce strategies to drive traffic, increase conversions, and maximize sales on TikTok. ● Collaborate with the marketing, product, and creative teams to create compelling and on-brand product listings, promotions, and campaigns. ● Monitor and analyze key performance metrics, including sales, traffic, conversion rates, and customer feedback, to inform data-driven decisions and strategies. ● Stay up-to-date with TikTok’s ecommerce features, tools, and best practices to continuously improve and innovate our TikTok Shop operations. ● Coordinate with the inventory and logistics teams to ensure accurate product availability and timely order fulfillment. ● Develop and execute promotional strategies, including discounts, flash sales, and influencer collaborations, to drive engagement and sales. ● Manage the TikTok Shop budget, optimizing spend to achieve ROI and sales targets. ● Monitor competitor activity and industry trends to identify opportunities for growth and differentiation. ● Manage the TikTok Shop affiliate program in partnership with the influencer team, including owning discovery, approval, invitations, tracking, and communication with affiliates.

Requirements:

● Minimum of 3-5 years of experience in ecommerce management, specifically on TikTok, within the DTC beauty industry. ● Experience working in an ecommerce manager capacity for a Shopify brand. ● (Preferred) Experience working in a similar role within TikTok Shop for another brand. ● Strong analytical skills and the ability to interpret data to make informed decisions. ● Excellent project management skills, with the ability to handle multiple projects and deadlines simultaneously. ● Creative mindset with the ability to develop engaging and effective ecommerce strategies and campaigns. ● Strong understanding of TikTok’s platform, algorithms, and user behavior. ● Excellent written and verbal communication skills. ● Ability to work independently and collaboratively in a fast-paced, remote environment. ● Passion for the beauty industry and a deep understanding of beauty trends and consumer behavior.

• 3-5 years of ecommerce management experience specifically on TikTok within DTC beauty, with proven Shopify brand management background and strong analytical capabilities.

• Prior TikTok Shop specialist role at another brand, creative campaign development expertise, and deep knowledge of beauty trends and influencer collaboration strategies.

• TikTok Shop platform, Shopify, ecommerce analytics tools, and inventory/logistics management systems.