Head of Brand

Formulation Factory is hiring a Head of Brand to own and unify the company’s full brand identity across every customer touchpoint — including ads, packaging, website, landing pages, email, TikTok, and product experience.

This is a hands-on leadership role focused on building a premium, cohesive, and recognizable DTC wellness brand. The person in this role will define the brand strategy, creative direction, visual identity, and brand voice while ensuring all teams execute consistently across channels.

The company has scaled quickly to $13M+ in revenue, and they now need a strong brand leader to bring consistency, elevate the visual presentation, and create a scalable brand system the entire company can follow.

• 5–8+ years in brand leadership roles within DTC, CPG, wellness, supplement, beauty, fitness, or lifestyle brands
• Experience building and evolving full brand systems across multiple touchpoints
• Strong hands-on creative direction and design capability
• Experience creating brand books including:
• Visual identity
• Brand voice
• Typography
• Color systems
• Photography direction
• Packaging guidelines
• Ability to oversee and approve creative across:
• Ads
• Website
• Landing pages
• Packaging
• Social content
• Email
• Experience directing photoshoots, packaging design, and creative production
• Strong understanding of both branding and performance marketing
• Ability to maintain brand consistency in fast-paced startup environments
• Experience collaborating cross-functionally with creative, ecommerce, performance marketing, and leadership teams
• Strong portfolio showing cohesive brand work, not just individual campaigns

• Experience scaling fast-growing DTC brands from “performance-driven” to “brand-driven”
• Supplement, health, wellness, or premium consumer product experience
• Packaging and unboxing experience expertise
• Experience building premium/luxury visual positioning
• Strong storytelling and founder-brand narrative development
• Experience using AI tools to accelerate creative workflows
• Startup or high-growth ecommerce experience

• Figma
• Adobe Creative Suite
• AI creative tools
• Project collaboration tools (Slack, Notion, etc.)
• Ecommerce/DTC creative environments
• Packaging and production workflows