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ASAP
About the Role
We’re hiring a full-funnel performance marketer to own the complete paid acquisition and conversion ecosystem for a fast-growing DTC brand.
This is not a traditional media buyer role.
You will own every paid dollar across Meta, TikTok, and Google—and everything that happens after the click. That means performance marketing strategy, campaign execution, funnel optimization, landing page CRO strategy, A/B testing, offer architecture, and vendor management.
The ideal candidate understands that profitable growth doesn’t come from ad platform automation alone—it comes from connecting winning creative, audience strategy, offer positioning, and conversion-focused landing experiences into a cohesive revenue engine.
You’ll work directly with the VP of eCommerce and collaborate with creative, CX, operations, and distribution teams to scale DTC revenue profitably.
This role is ideal for someone who thinks in systems, moves quickly, is highly analytical, and has successfully scaled DTC paid funnels before.
Must-Have Skills
- Core Experience
- 4+ years of hands-on performance marketing experience in DTC eCommerce environments
- Proven success managing paid acquisition across:
- Meta Ads
- TikTok Ads
- Google Ads (Search, Shopping, Performance Max)
- Experience managing monthly ad budgets of $50K+
- Strong experience scaling campaigns while maintaining or improving MER / blended ROAS
- Proven ownership of full-funnel acquisition strategy (not just ad buying)
- CRO & Funnel Experience
- Strong CRO expertise with Shopify storefronts
- Experience optimizing:
- PDPs
- Landing pages
- Cart flows
- Checkout experiences
- Post-purchase funnels
- Deep understanding of:
- conversion psychology
- UX optimization
- offer architecture
- pricing presentation
- bundle strategy
- upsells / cross-sells
- Experience designing and interpreting A/B tests
- Leadership / Vendor Management
- Experience managing:
- offshore teams
- agencies
- contractors
- CRO development partners
- Ability to brief, QA, and hold execution partners accountable
- Strong project ownership without micromanagement
- Analytics / Performance Management
- Must be highly comfortable making decisions from data.
- Experience tracking and optimizing:
- MER / blended ROAS
- channel ROAS
- CVR
- AOV
- revenue per session
- CAC / CPA
- funnel drop-off
- attribution performance
- LP performance
- Behavioral Requirements
- We’re looking for someone who is:
- highly analytical
- execution-focused
- fast-moving
- commercially minded
- comfortable challenging assumptions with data
- outcome-driven
- operationally disciplined
- proactive and autonomous
- highly accountable
Nice-to-Have
- Experience in supplements, health, wellness, fitness, or consumer health brands
- Experience scaling brands in the $5M–$30M+ revenue range
- Experience owning both paid acquisition and CRO simultaneously
- Advanced Shopify ecosystem familiarity
- Strong creative strategy instincts
- Experience briefing ad creatives based on performance insights
- Familiarity with offer testing frameworks
- Experience with attribution modeling tools
- Experience with retention performance metrics
- Strong understanding of mobile-first eCommerce optimization
- Experience using AI tools for productivity and performance workflows
Tools & Tech Stack
- Paid Media Platforms
- Meta Ads Manager
- TikTok Ads Manager
- Google Ads
- Performance Max
- Google Merchant Center
- Analytics / Tracking
- Google Analytics 4 (GA4)
- Shopify Analytics
- Triple Whale
- Northbeam
- Hyros
- Looker Studio
- CRO / Testing
- Shopify
- Convert
- VWO
- Optimizely
- Google Optimize alternatives
- Hotjar
- Microsoft Clarity
- Creative / Workflow
- Asana / ClickUp / Monday.com
- Slack
- Notion
- Loom
- Figma (review competency)
- AI / Productivity
- ChatGPT
- Claude
- Perplexity