Media Buyer

Role type: Full-time, fully remote Timezone: CET ±2 hours Reports to: Co-founder, Marketing Works closely with: Creative Strategist, Financial Controller Priority: Immediate

A B O U T K A D D E Y Kaddey is a premium golf brand founded in Amsterdam in 2020, built by golfers who believed the game deserved better gear. We design our own trolleys, bags, and accessories — a modular ecosystem where every product connects. Dutch design heritage, uncompromising quality, a genuine passion for the game. Five years of building has earned us 30,000+ customers across Europe and a 4.7/5 Trustpilot rating.

Now we’re accelerating. The Switch-E, our intelligent electric trolley, launches in

1. US market expansion follows in 2027. And we’re evolving the brand beyond

the course — into new product categories for the design-minded player whose game takes them across cities, countries, and continents. Play anywhere. This is a lean, ambitious team that holds itself to a high standard and moves fast. Joining now means joining at the moment of acceleration — with real ownership, direct impact, and the chance to help build something that’s just getting started.

T H E R O L E Kaddey sells premium golf gear at €250–3,000. Customers research for weeks, compare, and deliberate before buying. Running paid media for a brand like this is fundamentally different from a mass-market DTC play — and this role requires someone who understands that difference deeply.

You manage Meta and Google Ads hands-on, own the budget and bidding strategy, and define the channel approach across European markets. You work closely with the Creative Strategist — briefing what angles and formats you need, feeding back performance data, and letting the platforms’ AI do the buying while you focus on strategy.

You’ll build the paid media engine that takes Kaddey into new markets and new categories — from Europe to the US, from the fairway to the departure terminal

• W H A T T H E R O L E O W N S
• Paid media — hands-on account management
• Daily management of Meta Ads and Google Ads accounts — budget, campaign
• structure, and creative inputs
• Use AI-driven buying (Meta Advantage+, Google PMax) intelligently — set the
• right inputs, let the platforms buy, focus energy on strategy and creative
• direction
• Own the numbers: CAC, ROAS, blended efficiency, and contribution margin per
• channel — know them cold without pulling a report
• Set up and maintain correct attribution: 90-day windows, assisted conversions,
• brand lift — not last-click
• Understand that for a €500–3,000 premium product, Meta’s job is brand
• consideration and trust-building, not last-click conversion
• European market strategy
• Define a differentiated paid media approach per European market — NL, DE,
• FR, and UK each have different audiences, languages, buying behaviours, and
• creative sensibilities
• Build and manage multilingual campaign setups: copy localisation, creative
• adaptation, and market-specific messaging that goes beyond translation
• Understand the cultural nuances that affect conversion across markets — what
• resonates in Germany is not what resonates in the UK
• Coordinate localisation of ad copy into Dutch, German, and French; all strategy
• and briefing in English
• Build the paid media groundwork for US market entry in 2027
• Reporting & optimisation
• Weekly performance review with the co-founder: what’s working, what isn’t, and
• the recommended next move
• Feed creative performance data back to the Creative Strategist — what angles
• are winning, what’s fatiguing, what to test next
• Make fast, confident budget decisions based on data — know when to push
• spend and when to pull back

• Nice to have
• Experience building paid media strategy for US market entry
• German, French, or Dutch language capability

• W H A T W E ’ R E L O O K I N G F O R
• Must-haves
• 3–6 years hands-on Meta Ads and Google Ads — manages accounts directly,
• not through agencies
• Premium brand experience with a high price point and long consideration
• window — has run paid media for a brand where the average purchase takes
• weeks to convert; understands brand lift, assisted conversions, and why last-
• click ROAS is the wrong metric
• Multi-language, multi-culture European campaign experience — has built and
• managed localised paid campaigns across at least two of NL, DE, FR, UK;
• understands that effective localisation goes beyond translated copy
• Strong attribution knowledge — has set up and maintained 90-day windows,
• server-side tracking, and brand lift measurement for a premium DTC brand
• Data-driven decision-making — makes fast, confident budget calls based on
• real signals, not gut feel
• Active golfer — plays regularly and understands the audience from the inside
• Fluent English — written and spoken to a professional standard