Social Media Manager

Scope of the Role

Our client is a fast-growing beauty and skincare startup with a scientific, lab-to-consumer approach to product development. Recently launched at Ulta, the brand is entering a key growth stage and is seeking a Social Media Manager to take ownership of its social presence across Instagram and TikTok for the US market. This role will focus on building a stronger social strategy, increasing engagement, managing daily content execution, and helping drive momentum following the brand’s Ulta launch. The ideal candidate is highly organised, trend-aware, proactive, and experienced in beauty and skincare social media management.

Duties and Responsibilities:

• Manage the brand’s Instagram and TikTok presence for the US market
• Create and execute daily content calendars aligned with brand goals and product launches
• Collaborate with the in-house graphic designer to produce engaging social content
• Publish daily posts, stories, reels, and TikTok videos
• Monitor and respond to DMs, comments, and community interactions promptly
• Build and maintain a strong online community and consistent brand voice
• Identify social media trends, viral opportunities, and platform best practices
• Support influencer outreach and partnership initiatives
• Research and recommend influencer collaborations aligned with the brand aesthetic and audience
• Track engagement metrics and suggest performance improvements
• Assist with campaigns tied to Ulta launches and retail partnerships

• 2+ years of experience managing social media accounts for beauty, skincare, wellness, or lifestyle brands
• Strong experience managing Instagram and TikTok accounts
• Experience with content planning, scheduling, and community management
• Strong understanding of US beauty and skincare consumer trends
• Experience responding to customer inquiries, comments, and DMs
• Ability to identify trends and create platform-relevant content strategies
• Excellent written English communication skills
• Highly organised with the ability to manage daily posting schedules independently
• Experience collaborating with designers and content creators remotely

• Previous experience working with brands sold at Ulta or Sephora
• Influencer marketing and creator partnership experience
• Experience supporting product launches in the beauty industry
• Familiarity with analytics and reporting tools for social media performance
• Experience in startup or fast-paced environments

• Instagram
• TikTok
• Canva or similar collaboration tools
• Meta Business Suite
• Scheduling tools (Later, Buffer, Hootsuite, or similar)
• Google Workspace
• Influencer outreach platforms (preferred but not required)