Copywriter and Content Strategist

About the Role We are seeking a creative and experienced Copywriter and Content Strategist to join our retention team! In this role, you’ll be responsible for crafting compelling and engaging copy for email and SMS campaigns and automations, developing strategies for client content calendars, as well as contributing copy to support acquisition efforts. This position works primarily with strategists, project managers, and designers to ensure goals for branding and messaging are met throughout each step of the creative process.

Who You Are You’re an out-of-the-box thinker and skilled copywriter with a passion for helping clients succeed through retention efforts. Energized by a creative and collaborative environment, you also demonstrate an eagerness to learn and grow from some of the best marketing mentors in the DTC space. You check your ego at the door and take constructive criticism with grace, applying it mindfully to become better at your craft. Balancing multiple deadlines, tasks, and priorities is second-nature for you. And you laugh in the face of challenges – seeking solutions instead of obsessing over problems. All in all, you love helping others (i.e. your clients and teammates) succeed and you make every effort to leverage your abilities to achieve that aim.

• 2+ years of copywriting experience for B2B and/or B2C brands
• Strong experience writing email marketing campaigns and automated email flows
• Experience writing SMS marketing campaigns
• Ability to write acquisition-focused copy, including landing pages and ad copy
• Strong portfolio showcasing successful retention and acquisition campaigns (emails, SMS, ads, landing pages, sales pages, etc.)
• Experience developing content and email marketing strategies
• Familiarity with A/B testing methodologies and using performance data to optimize copy
• Excellent written communication, grammar, spelling, and attention to detail
• Strong organizational, time-management, and project management skills
• Ability to collaborate cross-functionally with strategists, designers, account managers, and clients
• Experience in eCommerce (required)
• Problem-solving mindset and ability to manage multiple priorities and deadlines

• Bachelor's degree (preferred)
• Experience participating in client onboarding processes
• Knowledge of retention marketing best practices
• Experience maintaining marketing or copywriting certifications
• Understanding of DTC (Direct-to-Consumer) marketing
• Ability to contribute to content calendar planning and strategy

• Email Marketing Platforms
• SMS Marketing Platforms
• A/B Testing Tools
• Google Docs / Microsoft Office Suite
• Project Management & Collaboration Tools
• Analytics and Reporting Tools
• Content Calendar Management Tools