Senior Amazon Media & Analytics Specialist

Job Title: Senior Amazon Media & Analytics Specialist Type: Remote • Full-Time Industry: Sports

The Opportunity Amazon is the engine that drives our business across eight international marketplaces. This role exists to own the numbers behind that engine — analytics, forecasting, promotions, and media — and to hold our PPC agency accountable to the targets that matter.

As Senior Amazon Media & Analytics Specialist, you will be our source of truth on marketplace performance. You will own the SKU-level forecast that feeds company-wide commercial planning, run the promotional calendar across all eight markets, oversee our retained PPC agency, and directly manage PPC in smaller markets we run in-house. This is a senior individual contributor role for someone who lives in the data, has a point of view on what it means, and has the seniority to push back on an agency when the numbers do not add up. You will report directly to the founder and CEO.

What You Will Own

Analytics & Reporting

• Build and maintain dashboards that give the CEO a clear weekly view of marketplace performance across all eight markets • Track and report on revenue, contribution margin, TACoS, ACoS, and conversion by SKU, category, and marketplace • Translate data into recommendations — flag what is working, what is not, and what to do about it • Build and maintain the source-of-truth performance reporting that feeds commercial planning

Sales Forecasting

• Own the SKU-level sales forecast across all eight marketplaces as a key input into company-wide commercial planning • Build forecasts that reflect promotional cadence, seasonality, launches, and inventory position • Track forecast accuracy and improve the model over time

Promotions

• Own the promotional calendar and execution across all eight marketplaces — coupons, deals, lightning deals, Prime Day, Black Friday, and seasonal events • Build the promotional plan in collaboration with the CEO and execute it end-to-end • Analyze promotional ROI and adjust the plan based on what the data tells you

PPC Agency Oversight

• Own the relationship with our retained PPC agency • Run a consistent agency cadence — weekly performance reviews, monthly deep dives — and hold the agency accountable to TACoS and contribution margin targets • Lead the brief on launches, promotions, and strategic priorities • Challenge the agency on the data and push for continuous improvement • Oversee new product launch strategy and execution

Direct PPC Management — Smaller Markets

• Directly manage Amazon PPC in markets the agency does not currently run, including Mexico, Netherlands, Belgium, Sweden, Ireland, and Poland • Own campaign structure, keyword strategy, bid management, and reporting in these markets • Identify when a smaller market is ready to graduate to the agency or warrants additional investment

Who You Are

• 5+ years of hands-on Amazon performance, analytics, or PPC experience at a consumer brand or agency • Deeply analytical — lives in the data, builds models, and uses numbers to drive decisions, not just to report on them • Demonstrated ownership of accurate SKU-level sales forecasting • Hands-on experience with Amazon Sponsored Products, Sponsored Brands, Sponsored Display, AMC, and DSP — able to manage campaigns directly and challenge an agency at the campaign level • Has run a promotional calendar across multiple marketplaces and analyzed the results • Senior enough and confident enough to hold an external agency accountable — comfortable saying “the numbers do not add up, here is why” • Strong in Excel and any modern BI tool — can build a dashboard, model a scenario, and tell the story behind the data • Highly organized and dependable — follows through, meets deadlines, and holds themselves to a high standard • Intellectually curious about Amazon — stays current on platform changes, tests hypotheses, and builds on what works • Uses AI tools as a genuine productivity lever • Experience across multiple Amazon marketplaces or international markets is a meaningful asset • Fluent written and spoken English

What Success Looks Like in Year One

• A single source of truth on marketplace performance that the CEO uses to make decisions weekly

• SKU-level forecast accuracy meaningfully improved versus where we are today

• Promotional calendar running across all eight marketplaces with clear ROI tracking on every promotion

• PPC Agency held accountable to TACoS and contribution margin targets, with documented monthly performance reviews

• Mexico and the smaller European markets running with optimized PPC campaigns and clear performance visibility

• Operating with confidence and minimal direction within 90 days

• 5+ years of hands-on Amazon performance, analytics, or PPC experience at a consumer brand or agency
• Hands-on experience with Amazon Sponsored Products, Sponsored Brands, Sponsored Display, AMC, and DSP — able to manage campaigns directly and challenge an agency at the campaign level
• Strong in Excel and any modern BI tool — can build a dashboard, model a scenario, and tell the story behind the data

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• What You Will Own
• Analytics & Reporting
• Build and maintain dashboards that give the CEO a clear weekly view of marketplace
• performance across all eight markets
• Track and report on revenue, contribution margin, TACoS, ACoS, and conversion by
• SKU, category, and marketplace
• Translate data into recommendations — flag what is working, what is not, and what to do
• about it
• Build and maintain the source-of-truth performance reporting that feeds commercial
• planning
• Sales Forecasting
• Own the SKU-level sales forecast across all eight marketplaces as a key input into
• company-wide commercial planning
• Build forecasts that reflect promotional cadence, seasonality, launches, and inventory
• position
• Track forecast accuracy and improve the model over time
• Page 2 of 3
• Promotions
• Own the promotional calendar and execution across all eight marketplaces — coupons,
• deals, lightning deals, Prime Day, Black Friday, and seasonal events
• Build the promotional plan in collaboration with the CEO and execute it end-to-end
• Analyze promotional ROI and adjust the plan based on what the data tells you
• PPC Agency Oversight
• Own the relationship with our retained PPC agency
• Run a consistent agency cadence — weekly performance reviews, monthly deep dives
• and hold the agency accountable to TACoS and contribution margin targets
• Lead the brief on launches, promotions, and strategic priorities
• Challenge the agency on the data and push for continuous improvement
• Oversee new product launch strategy and execution
• Direct PPC Management — Smaller Markets
• Directly manage Amazon PPC in markets the agency does not currently run, including
• Mexico, Netherlands, Belgium, Sweden, Ireland, and Poland
• Own campaign structure, keyword strategy, bid management, and reporting in these
• markets
• Identify when a smaller market is ready to graduate to the agency or warrants additional
• investment
• Who You Are
• 5+ years of hands-on Amazon performance, analytics, or PPC experience at a consumer
• brand or agency
• Deeply analytical — lives in the data, builds models, and uses numbers to drive
• decisions, not just to report on them
• Demonstrated ownership of accurate SKU-level sales forecasting
• Hands-on experience with Amazon Sponsored Products, Sponsored Brands, Sponsored
• Display, AMC, and DSP — able to manage campaigns directly and challenge an agency
• at the campaign level
• Has run a promotional calendar across multiple marketplaces and analyzed the results
• Senior enough and confident enough to hold an external agency accountable —
• comfortable saying “the numbers do not add up, here is why”
• Strong in Excel and any modern BI tool — can build a dashboard, model a scenario, and
• tell the story behind the data
• Highly organized and dependable — follows through, meets deadlines, and holds
• themselves to a high standard
• Intellectually curious about Amazon — stays current on platform changes, tests
• hypotheses, and builds on what works
• Uses AI tools as a genuine productivity lever
• Experience across multiple Amazon marketplaces or international markets is a
• meaningful asset
• Fluent written and spoken English
• Page 3 of 3
• What Success Looks Like in Year One
• A single source of truth on marketplace performance that the CEO uses to make
• decisions weekly
• SKU-level forecast accuracy meaningfully improved versus where we are today
• Promotional calendar running across all eight marketplaces with clear ROI tracking on
• every promotion
• PPC Agency held accountable to TACoS and contribution margin targets, with
• documented monthly performance reviews
• Mexico and the smaller European markets running with optimized PPC campaigns and
• clear performance visibility
• Operating with confidence and minimal direction within 90 days