SaaS Marketing Lead

We are seeking a SaaS Marketing Lead to own and scale the company's marketing and social presence. This role will be responsible for driving awareness, demand generation, and brand positioning across key digital channels.

The ideal candidate combines strategic thinking with hands-on execution—capable of building a marketing engine from the ground up while actively managing campaigns, content, and performance.

Responsibilities

Marketing Strategy & Execution

• Own and execute the overall marketing strategy
• Develop and manage campaigns that drive awareness, engagement, and pipeline
• Identify and prioritize high-impact growth channels

Social Media & Content

• Lead our social presence across platforms (LinkedIn, X, etc.)
• Develop and execute a consistent content strategy aligned with brand and growth goals
• Create or oversee the creation of high-quality content (posts, threads, visuals, short-form content)
• Stay on top of trends and adapt messaging to maximize reach and engagement

Demand Generation & Growth

• Build and optimize lead generation funnels
• Launch and manage paid and organic campaigns to drive inbound demand
• Partner with sales to improve conversion across the funnel

Analytics & Performance

• Track, analyze, and report on key marketing metrics (traffic, engagement, leads, CAC)
• Use data to continuously optimize campaigns and messaging
• Establish dashboards and reporting frameworks

Brand & Positioning

• Refine and strengthen our brand voice and positioning
• Ensure consistency across all marketing channels and touchpoints

Cross-Functional Collaboration

• Work closely with product, sales, and leadership teams
• Align marketing initiatives with product launches and company objectives

Requirements

• Proven experience in SaaS marketing, ideally in a B2B environment
• Strong experience managing social media and content-driven growth
• Hands-on experience with demand generation and funnel optimization
• Ability to operate both strategically and tactically
• Strong analytical skills with a data-driven approach to decision-making

Nice-to-haves

• Agency experience (strongly preferred)
• Experience in early-stage or high-growth startup environments
• Familiarity with modern marketing tools (CRM, analytics, automation platforms)
• Experience building marketing functions from scratch