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Schedule
PST
Start Date
Within 2-4 weeks
About the Role
ABOUT THE ROLE We're partnering with a fast-growing direct-to-consumer (DTC) brand looking for a highly skilled Copywriter who can truly own and embody a brand's voice across every touchpoint.
This role goes beyond writing—you'll translate brand identity into compelling, conversion-driven messaging that connects emotionally and drives measurable results. You'll play a key role in shaping how the brand communicates across campaigns, channels, and customer journeys.
WHAT YOU'LL DO
- Own and execute brand-aligned copy across email, landing pages, ads, product pages, and social media
- Deeply understand the brand's tone, voice, and customer psychology
- Write high-converting, performance-driven copy for paid media and lifecycle campaigns
- Collaborate with creative, marketing, and growth teams to align messaging with campaign goals
- Adapt messaging across different audiences, formats, and funnel stages
- Contribute to A/B testing (hooks, headlines, CTAs, angles) to improve performance
- Ensure consistency in brand voice across all outputs
Must-Have Skills
- - 2+ years experience as a Copywriter within DTC or eCommerce brands
- - Exceptional English writing skills (native or near-native fluency)
- - Strong understanding of brand voice
- tone
- and storytelling
- - Experience writing for performance marketing (ads
- landing pages)
- - Ability to balance creativity with conversion-focused thinking
- - Comfortable in a fast-paced
- high-output environment
- - Strong attention to detail with the ability to take feedback and iterate quickly
Nice-to-Have
- - Experience in lifestyle
- wellness
- or apparel brands
- - Familiarity with UGC-style ad scripting and hook creation
- - Experience with lifecycle marketing and platforms like Klaviyo
- - Exposure to global or South African English-speaking audiences
Tools & Tech Stack
Klaviyo