Growth Marketing Manager

Growth Marketing Manager (Paid Media Focus)

𝗝𝗼𝗯 𝗧𝘆𝗽𝗲: Full-Time

𝗟𝗼𝗰𝗮𝘁𝗶𝗼𝗻: 100%Remote

𝗧𝗶𝗺𝗲𝘇𝗼𝗻𝗲: US(CST)

𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻 𝗢𝘃𝗲𝗿𝘃𝗶𝗲𝘄 Own day-to-day execution and optimization of paid media for a subscription ecommerce company that is scaling its growth marketing function. Primary focus is Meta, with potential expansion into Google/Bing. This person needs to walk into an account that needs structural improvement and impose order.

𝗖𝗼𝗿𝗲 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀

●Take full ownership of Meta Ads account: restructure campaigns, consolidate to CBO, clean audience targeting, fix exclusion lists, and establish a sustainable account architecture

●Execute a structured creative testing framework with defined pass/watch/kill thresholds and documented results

●Monitor and optimize toward blended ROAS targets (current floor: 2.0x, target: 2.5x) while scaling spend

●Produce weekly channel performance reports with spend, ROAS, CPA, CTR, CVR, and creative performance breakdowns. Reports must include analysis, not just numbers.

●Manage audience exclusions, customer match lists, and lookalike builds. Proactively maintain list freshness rather than waiting to be asked.

●Coordinate with the creative team and external agencies on asset needs, providing performance data to inform what gets produced next

●Flag performance anomalies, budget pacing issues, tracking discrepancies, and attribution problems proactively

●Diagnose post-click conversion issues by connecting ad platform data to landing page and checkout performance

●Maintain campaign naming taxonomy and organizational standards across all account

𝗪𝗵𝗮𝘁 𝗠𝗮𝗸𝗲𝘀 𝗬𝗼𝘂 𝘁𝗵𝗲 𝗥𝗶𝗴𝗵𝘁 𝗙𝗶𝘁

●You impose order without being asked. When you inherit a messy account, you know where to start and you move fast—without waiting for a roadmap.

●You're analytical but action-oriented. You don't just surface numbers; you know what they mean and what to do next.

●You close the loop. Performance data informs creative, creative informs spend, and nothing falls through the cracks because you built the system that catches it.

●You're proactive, not reactive. Anomalies, pacing issues, and tracking discrepancies get flagged before leadership notices them.

●You communicate clearly and coordinate well—with creative teams, agencies, and leadership—without needing to be managed.

𝗥𝗲𝗾𝘂𝗶𝗿𝗲𝗺𝗲𝗻𝘁𝘀

●Minimum 3 years hands-on experience managing Meta Ads at $10K+ weekly spend

●Demonstrated understanding of CBO structure, campaign consolidation, and audience segmentation on Meta

●Experience with conversion tracking setup and debugging (Meta Pixel, CAPI)

●Understanding of attribution models and the ability to explain why the platform-reported ROAS differs from blended ROAS

●Experience managing creative testing at scale (3+ new assets per week) with a structured kill methodology

●Track record of inheriting underperforming or disorganized accounts and turning them around

●Proficiency in Excel/Google Sheets for performance analysis

●Strong written communication in English for reporting and cross-team coordination

𝗣𝗿𝗲𝗳𝗲𝗿𝗿𝗲𝗱 𝗦𝗸𝗶𝗹𝗹𝘀

●Experience managing Google Ads (Search, PMax, Shopping, Display, YouTube/Demand Gen)

●Experience managing Bing/Microsoft Ads

●Experience with Google Tag Manager or server side tagging (Addingwell)

●Experience with conversion tracking setup and debugging (Google Tag, Enhanced Conversions)

●Experience in D2C subscription or ecommerce

●Experience with Shopify, Klaviyo, or Recharge integrations

●Experience with Source Medium or similar analytics reporting tools

●Experience with TikTok Ads

• Minimum 3 years hands-on experience managing Meta Ads at $10K+ weekly spend
• Demonstrated understanding of CBO structure, campaign consolidation, and audience segmentation on Meta
• Experience with conversion tracking setup and debugging (Meta Pixel, CAPI)
• Understanding of attribution models and the ability to explain why platform reported ROAS differs from blended ROAS
• Experience managing creative testing at scale (3+ new assets per week) with a structured kill methodology
• Track record of inheriting underperforming or disorganized accounts and turning them around
• Proficiency in Excel/Google Sheets for performance analysis
• Strong written communication in English for reporting and cross team coordination

• Experience managing Google Ads (Search, PMax, Shopping, Display, YouTube/Demand Gen)
• Experience managing Bing/Microsoft Ads
• Experience with Google Tag Manager or server side tagging (Addingwell)
• Experience with conversion tracking setup and debugging (Google Tag, Enhanced Conversions)
• Experience in D2C subscription or ecommerce
• Experience with Shopify, Klaviyo, or Recharge integrations
• Experience with Source Medium or similar analytics reporting tools
• Experience with TikTok Ads

• Meta Ads Manager, Excel/Google Sheets, Meta Pixel & CAPI, plus familiarity with Google Ads, GTM/server-side tagging, and ecommerce/analytics tools like Shopify and Klaviyo.