Social Media Influencer & Affiliate Manager

About the Role We are looking for a Social Media Influencer & Affiliate Manager who lives and breathes the creator economy and knows how to turn relationships into revenue. This is a hands-on, performance-forward role that owns our influencer program end-to-end and scales our affiliate channel into a meaningful, measurable growth lever. You will source, sign, brief, and manage creators across TikTok, Instagram, YouTube, and emerging platforms — and stand up the tracking, payouts, and reporting that turn one-off posts into a repeatable, ROI-positive engine. Key Responsibilities Own the influencer program end-to-end: sourcing, outreach, negotiation, contracting, briefing, content review, posting, reporting, and renewals Build and scale our affiliate program — recruit publishers, creators, deal sites, and review partners; manage commission structures, promo codes, and payouts Run paid and gifted creator campaigns across TikTok (organic and Spark Ads), Instagram (Reels, Stories, static), YouTube (Shorts and long-form), and emerging platforms Set and hit channel-level targets for CAC, ROAS, AOV, and incrementality across influencer and affiliate sources; report weekly on pipeline, spend, and revenue Build and maintain a creator CRM — track outreach, deliverables, performance, and renewal cadence so top performers become long-term partners Partner with creative and brand to develop briefs, hooks, and content guardrails that give creators clear direction without flattening their voice Manage usage rights, whitelisting, and Spark Ads / Partnership Ads workflows so winning organic content can be scaled through paid Stand up tooling and operations — affiliate platform (Impact, Refersion, ShareASale, or similar), tracking links, UTM hygiene, and creator payouts Negotiate rates and deal structures (flat fee, performance, hybrid, equity-style ambassadorships) that protect margin and reward results Stay ahead of platform changes, FTC disclosure requirements, and emerging creator monetization trends; bring new ideas to the team weekly Required Qualifications 3–7 years of experience managing influencer and/or affiliate programs at a DTC, ecommerce, or consumer brand Demonstrated track record of sourcing creators that drove measurable revenue — be ready to walk through specific campaigns, deals, and outcomes Hands-on experience with TikTok Creator Marketplace, Instagram Creator Marketplace, and at least one affiliate platform (Impact, Refersion, ShareASale, LevAnta, Archive, or similar) Strong commercial instincts — comfortable negotiating rates, modeling deal economics, and walking away from bad terms Sharp judgment on creator fit — can spot brand-aligned voices, evaluate engagement quality, and avoid inflated or fraudulent audiences Excellent written communication; able to brief creators, write outreach that gets replies, and represent the brand confidently in negotiations Operationally rigorous — comfortable building trackers, dashboards, and SOPs that make a small team feel like a big one Comfortable working independently in a remote, fast-moving environment with direct access to founders and clear ownership of results Nice to Have Existing relationships with creators, talent managers, or agencies in our category Experience running Spark Ads, Partnership Ads, or YouTube BrandConnect at scale Familiarity with Amazon Associates, the Amazon Influencer Program, and Amazon Live / Inspire Background in performance marketing or growth — comfortable with attribution, incrementality testing, and MMM-style thinking Experience with creator content production — UGC sourcing, gifting logistics, and shipping/seeding ops On-camera or content-creation experience yourself (you understand the work from both sides)