Tech Lead

Tech Lead

Role type: Full-time, fully remote Timezone: CET ±2 hour Reports to: Co-founder, Marketing Works closely with: E-commerce Manager, Financial Controller, App Developer, Design Partner

ABOUT KADDEY Kaddey is a premium golf brand founded in Amsterdam in 2020, built by golfers who believed the game deserved better gear. We design our own trolleys, bags, and accessories — a modular ecosystem where every product connects. Dutch design heritage, uncompromising quality, a genuine passion for the game. Five years of building has earned us 30,000+ customers across Europe and a 4.7/5 Trustpilot rating.

Now we’re accelerating. The Switch-E, our intelligent electric trolley, launches in 2026. US market expansion follows in 2027. And we’re evolving the brand beyond the course — into new product categories for the design-minded player whose game takes them across cities, countries, and continents. Play anywhere.

This is a lean, ambitious team that holds itself to a high standard and moves fast. Joining now means joining at the moment of acceleration — with real ownership, direct impact, and the chance to help build something that’s just getting started.

THE ROLE The Kaddey tech stack is the operational backbone of everything the brand does commercially. It handles a global premium DTC business, multilingual storefronts across four languages, multi-currency transactions, customer experience, finance integrations, and a growing product ecosystem. This role owns all of it.

This is a technical operations lead who also develops. Own the entire e-commerce and operations stack — know what every tool does, how they connect, whether each is the right choice, and keep the whole system performing at the standard a premium brand requires. Some days that means writing Liquid, debugging an integration, or building a data pipeline. Other days it means briefing a contract developer, reviewing a design partner’s output, or recommending whether to build or buy. Knowing when to do it yourself and when to bring in a specialist is core to the job.

A major near-term project is the evolution of the Kaddey Shopify store from a tweaked premium theme to a fully custom design. This role leads that development end-to-end in collaboration with an external design partner — from design handoff to live site.

You’ll own the technical backbone of a brand going global — architecting the stack that supports new markets, new categories, and a custom site that has to match the premium standard of everything else Kaddey builds.

THE TECH STACK Shopify Plus — primary sales channel, Shopify Markets (multilingual, multi-currency), B2B Klaviyo — email and CRM, integrated with Shopify customer and order data Exact Online — financial system of record Xcore — syncs Shopify to Exact Online Boxture — fulfilment partner; operational integration connecting Shopify to warehouse and logistics Richpanel — customer experience and support platform Server-side tracking — in place for Meta, Google, and TikTok; GA4 for analytics and attribution Google Merchant Center — product feeds, Shopping campaigns, feed optimisation across markets Meta Commerce Manager — product catalogue, dynamic ads, catalogue quality Microsoft/Bing Merchant Center — Shopping feed syndication Microsoft Clarity — session recording and heatmap tool Cookiebot — consent management, configured per market with separate configurations Social Snowball — affiliate and referral programme to be set up and integrated Loyalty programme — migration in progress to Rivo or Social Snowball Trustpilot — review platform, official Shopify app integration External app developer — ongoing collaboration on custom Shopify app development

Near-term additions: ERP — evaluation and implementation as operational complexity grows US warehouse management system — integration with Shopify for US fulfilment Custom Shopify theme — full redesign from current theme to bespoke build

WHAT THE ROLE OWNS Tech stack ownership Own the entire e-commerce and operations tech stack — every tool, every integration, every data flow Continuously evaluate tools against alternatives and recommend changes with a clear business case Maintain clean integrations between all platforms; monitor system performance and data quality Own site monitoring and incident response — for a brand running significant paid media, downtime has direct commercial consequences Build and manage a network of specialist freelancers and contractors: front-end developers, integration specialists, data engineers — brief clearly, review the work, own the quality Know when to build it yourself, when to delegate to a contractor, and when to buy — this judgement is as important as technical skill Shopify Plus — core platform Own Shopify Plus configuration, theme code, and platform health Manage Shopify Markets: multilingual storefronts in English, Dutch, German, and French; multi-currency pricing and checkout Maintain Shopify B2B for wholesale customers Hold the site to concrete performance standards: LCP under 2.5s, CLS below 0.1, mobile PageSpeed above 85 Work closely with the E-commerce Manager — they own content, this role owns technical execution Channel integrations & product feeds Own and maintain Google Merchant Center: product feed health, feed rules, market-specific pricing and language, Shopping eligibility Own Meta Commerce Manager: product catalogue setup, dynamic ad feeds, catalogue quality and pixel-to-catalogue data integrity Manage all product feed syndication: Google, Meta, Microsoft/Bing — accurate, up-to-date, optimised per platform Own Cookiebot configuration across all market storefronts — currently per-market with separate configs Own Microsoft Clarity: session recording and heatmap analysis Set up and own Social Snowball: affiliate and referral programme integration — a live project from day one Lead the loyalty programme migration: audit current setup, evaluate Rivo vs Social Snowball, manage migration without disrupting existing customers Custom theme development — near-term project Lead the full development of a custom Shopify theme with an external design partner: brief, architecture, build, QA, and go-live Own performance, accessibility, multilingual support, and mobile-first execution Hire and manage contract developers when scope requires additional resource Data & analytics infrastructure Own the data layer across the full stack: clean, reliable data flows between Shopify, Klaviyo, GA4, Exact, and marketing platforms Build and maintain a single source of truth for business performance — dashboards the whole team can use without asking a developer Own the server-side tracking setup: accuracy at our ad spend levels is a commercial priority ERP & US expansion — future scope Lead ERP evaluation and selection: define requirements, assess options, manage implementation Build the technical architecture for US operations: warehouse management integration and US-specific Shopify Markets configuration AI & workflow Use AI tools actively in development: code generation, debugging, documentation, integration scripting Build internal automations where manual processes can be eliminated Evaluate when to build, buy, or integrate — keep the stack purposeful and lean

WHAT WE’RE LOOKING FOR Must-haves Shopify Plus expertise — owns a Shopify Plus store in a senior technical role; deep knowledge of theme development, Liquid, APIs, checkout extensibility, and the app ecosystem Shopify Markets experience — has built and managed multilingual, multi-currency international storefronts Technical operations mindset — thinks in systems and data flows, not just individual features Integration experience — has connected Shopify to finance, CRM, logistics, and marketing platforms Premium brand experience — has worked on a brand where site performance and design quality are held to a measurable standard Custom theme development — has led or significantly contributed to a bespoke Shopify theme from design to live Product feed and channel integration experience — has owned Google Merchant Center, Meta Commerce Manager, and feed management for a DTC brand running significant paid media Consent management experience — has configured Cookiebot or equivalent across multilingual EU storefronts Hands-on coder who also leads — writes Liquid, JavaScript, and integration scripts; knows when a task needs a specialist and can brief, manage, and review that specialist’s output Data ownership experience — has built or maintained a reliable data layer; can build dashboards the team actually uses AI-native development workflow — uses AI tools as a standard part of how they build Affiliate and loyalty platform experience — familiarity with Social Snowball or Rivo is an advantage Fluent English — written and spoken to a professional standard Nice to have ERP evaluation or implementation experience Warehouse management system integration Golf or premium sport affinity Dutch language

REMOTE WORKING STYLE Hours: CET business hours overlap required Reports to: Co-founder, Marketing — high day-to-day autonomy Closest working relationships: E-commerce Manager (daily), App Developer (co-owns roadmap), Design Partner (custom theme) Tools: Shopify Plus, Klaviyo, Exact Online, Xcore, Richpanel, GA4, Meta/Google/TikTok APIs, GitHub, Notion, Slack

WHAT GOOD LOOKS LIKE First 30 days Full audit of the current tech stack — including Boxture fulfilment integration, Cookiebot per-market configs, and loyalty programme Shopify Plus health check: performance scores, integration quality, Markets configuration Social Snowball setup requirements and loyalty migration options assessed — both are live projects from day one First 90 days Critical integration issues resolved; performance benchmarks met or improvement plan in place Custom theme build underway with clear timeline Working rhythm with E-commerce Manager and app developer established Weekly KPIs Project delivery on time and scope Store uptime and incident-free weeks Stack improvement velocity — open critical issues resolved

SCREENING GUIDANCE Qualifying questions Walk us through a Shopify Plus stack you’ve owned — what tools were connected and what was the hardest technical problem you solved? How have you handled multilingual and multi-currency storefronts on Shopify Markets? What edge cases have you hit? How do you manage product feeds across Google, Meta, and other channels? What breaks most often? How do you decide whether to build, buy, or integrate? Give a real example. Candidate assignment Allow 48 hours. Expected time: 90 minutes.

Part 1 — Stack audit We’ll share a brief overview of our current tech stack. Identify the three most likely integration or performance risks and explain how you’d investigate and address each.

Part 2 — International storefront scenario We’re launching a German-language storefront within Shopify Markets. Walk us through the technical setup: language routing, currency, checkout, SEO, and any edge cases you’d flag before going live.

Part 3 — Technical decision We’re evaluating whether to stay on our current tweaked premium theme or invest in a fully custom build. What questions would you ask to make that recommendation for a premium DTC brand?

↳ Look for: systems thinking over feature knowledge; someone who asks the right questions before deciding. ↳ The Shopify Markets question is the strongest filter — real experience produces specific, hard-won opinions. Generic answers signal limited real-world experience.

-

-

-